Going Viral With Online Marketing

Old Spice is experiencing a revival because of one man and a good viral marketing campaign. For online marketers, the stunt pulled off by Procter & Gamble should be a good inspiration. It started with a guy with deadpan monologues on YouTube aimed at individuals using Twitter and the occasional celebrity. Due to this interaction with the common people, plenty of individuals started watching the YouTube clips and sending them to other people. That’s the way you go viral.

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Google Launches Commerce Search

Google just launched their newest product which will be useful for online retailers to improve the product search on their websites – it’s called Google Commerce Search. It is specifically crafted for e-commerce and product sites.

Key Features:

  • Enable visitors to find the right products faster
  • Filter results by category, price, brand or other attributes
  • Provide user-friendly spelling options and synonyms
  • Increase website conversions and sales
  • Boost or promote chosen products within search results
  • Deploy search solution in days, and scale effortlessly
  • Customize, track, and optimize performance
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SEO Tools for Mac Users

For Mac users, I have compiled a list of SEO tools that you can use for your mac operating system:

Advanced Link Manager – Analyze your website’s link popularity, find link partners and valuable information about them.
Product Page: http://www.advancedlinkmanager.com

Rank Tracker SEO Tool – Rank Tracker is an all-in-one rankings monitoring SEO tool for webmasters and professional SEOs who need to monitor their site’s positions in more than 250 search engines.
Product Page: http://www.link-assistant.com/rank-tracker/

SERank – RAGE SERank will monitor search engine rankings for any number of keywords and display changes in a web site’s search engine rankings over any point of time.
Product Page: http://www.ragesw.com/products/search-engine-rank.html

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Philippines As Your Prime BPO Provider

Multi-national companies need not restrict their options and allow many customer service functions and jobs to be performed solely in their home countries. A number of key company services, more importantly customer relations tasks and services can be outsourced to other countries, provided that these multi-national companies can find a viable and an excellent BPO provider. One such country that can prove its mettle when it comes to these services is the Philippines.

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Yahoo! Web Analytics Beta

After the acquisition of the indextools last May, Yahoo! now released their own analytics service for webmasters aiming to provide powerful data and insights reporting that will help website owners or developers evaluate their marketing performance and tweak their website designs.

In this newly rolled-out service by Yahoo!, users will get custom real time reports and graphs that help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to amp up their visitor satisfaction.

For further info, check out Yahoo! web analytics

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