SEO Consultations by Zaldy Dalisay

I’ve received a mail earlier from Google Analytics announcing their newest feature and the first in the industry, the benchmarking.

Excerpt from the Google Analytics help center:

Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.

To enable this:

1. Log into your account. You’ll see the yellow data sharing settings box on the Analytics Settings page. Click the “More data sharing options” link within the yellow box.
2. Select the second checkbox to specify that you want to share your data “Anonymously with Google products and the benchmarking service”. You can also choose to share your data “With Google products only” to take advantage of advanced Google advertising products and services as they become available.

See screenshots I have taken:

This is another wonderful tool provided by Google. For more information on the benchmarking service, visit Google Analytics Help Center.