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MORCon 2011 by SEO Organization Philippines

MORCon 2011SEO Organization Philippines (seo.org.ph), the biggest seo community in the Philippines will be having a conference this Saturday, October 29, 2011 entitled Mastering Online Ranking Conference 2011.

The event will be held at Firmalino Hall, School of Urban and Regional Planning, UP Diliman, Quezon City. It will start at 9am.

MORCon 2011 is free and exclusive to all members of SEO Organization Philippines and will be presenting an all-star line up of speakers.

Programme:

0800-0900:  Registration

0900-0930:  Opening Remarks

0930-1000:  Website Audit – Site Analysis and Reporting by Sheila Dela Pena – Directwithhotels.com, Online Marketing Junior Manager

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SEO For Small Businesses

With the economy still not quite right, more and more people are taking calculated risks and starting their own businesses. But if you are going to put up a brick and mortar store, you would have to have some significant amount of capital. You might also have to compete with larger stores which are operating in the same area where you are planning to open up your shop. If you look at online marketing though, the financial risks are smaller and you could even beat bigger businesses if you have the right search engine optimization campaign.

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SEO Tools for Mac Users

For Mac users, I have compiled a list of SEO tools that you can use for your mac operating system:

Advanced Link Manager – Analyze your website’s link popularity, find link partners and valuable information about them.
Product Page: http://www.advancedlinkmanager.com

Rank Tracker SEO Tool – Rank Tracker is an all-in-one rankings monitoring SEO tool for webmasters and professional SEOs who need to monitor their site’s positions in more than 250 search engines.
Product Page: http://www.link-assistant.com/rank-tracker/

SERank – RAGE SERank will monitor search engine rankings for any number of keywords and display changes in a web site’s search engine rankings over any point of time.
Product Page: http://www.ragesw.com/products/search-engine-rank.html

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WordPress SEO: Updating Permalink Structure

From the recent WordCamp Philippines 2008, I preferred attending the WordPress & SEO lecture by Hans Koch. He pointed out good notes to write down about some of the best seo-related plugins, and other aspects of seo that you can work with wordpress but he did miss something, that is working with the permalink structure.

I have checked a number blogs earlier and found out that most of them don’t care of the permalinks issue. If you’ll notice, wordpress permalink by default shows a question mark and numbers in it, obviously not search engine friendly. You can customize this by going to Dashboard > Settings > Permalinks section of your wordpress powered blog. You’ll see five options there for your permalink:

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URL Rewriting: Redirecting To A Single Domain

I personally prefer to have a single domain name and will do redirect 301 response header all the others, in maximizing my page ranking.

Well, to make it simple, the whole idea here is to take a domain like http://kontrapelo.com and redirect it to http://www.kontrapelo.com consolidating all incoming links to a single domain, wether they use “www” or not.

Here’s a simple mod_rewrite rule you can add to .htaccess to accomplish this, put it above any other rewrite rules that you are using, you may want the other rules to apply to the www. domain after the initial redirect.

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