New Optional Benchmarking Feature In Google Analytics
I’ve received a mail earlier from Google Analytics announcing their newest feature and the first in the industry, the benchmarking.
Excerpt from the Google Analytics help center:
Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.
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