With the economy still not quite right, more and more people are taking calculated risks and starting their own businesses. But if you are going to put up a brick and mortar store, you would have to have some significant amount of capital. You might also have to compete with larger stores which are operating in the same area where you are planning to open up your shop. If you look at online marketing though, the financial risks are smaller and you could even beat bigger businesses if you have the right search engine optimization campaign.
Going Viral With Online Marketing
Filed under Viral Marketing
Old Spice is experiencing a revival because of one man and a good viral marketing campaign. For online marketers, the stunt pulled off by Procter & Gamble should be a good inspiration. It started with a guy with deadpan monologues on YouTube aimed at individuals using Twitter and the occasional celebrity. Due to this interaction with the common people, plenty of individuals started watching the YouTube clips and sending them to other people. That’s the way you go viral.
Google Launches Commerce Search
Filed under Google Search, Industry News
Google just launched their newest product which will be useful for online retailers to improve the product search on their websites – it’s called Google Commerce Search. It is specifically crafted for e-commerce and product sites.
Key Features:
- Enable visitors to find the right products faster
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